Sponsorship Opportunities - Council on Aging

The mature market has over $1.6 trillion in spending power and a net worth that’s nearly twice the U.S. average.

COA has a variety of sponsorship opportunities to to create expand awareness of your agency and products to seniors.

  • COA events attract seniors and caregivers throughout Middle Tennessee.


  • Sponsors have the exclusive opportunity to market products and services directly to COA event and program attendees. 


  • COA sponsorships include visibility, branding and hospitality benefits as outlined below.


Sage Awards

The Sage Awards, presented each year since 1992, are given to mature adults who have made outstanding contributions to Middle Tennessee through a lifelong commitment of working to improve the quality of life in their communities. Approximately 400 supporters of the honorees and Council on Aging enthusiasts who have paid $75-$150 attend the luncheon. We offer sponsorship opportunities ranging from $500-$10,000 to help you reach your target market along with hospitality benefits.

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Directory of Services for Seniors

Advertising in The Directory of Services for Seniors provides a two-year impression on seniors both with the ad itself and in how your organization maximizes the copies you are given for distribution. The Directory is recognized by professionals and referral agencies as one of their most referenced sources. Sponsors are given the exclusive benefit to distribute copies of The Directory to clients and referral agencies directly with the opportunity of adding a customized label to the cover for additional brand recognition.

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