Directory Ad Packages - Council on Aging

The Directory is a comprehensive and impartial listing of 19 service categories that are of importance to seniors. It is distributed to over 40,000 + seniors, family members, and professionals in the Middle Tennessee area over its two-year distribution. In addition, sponsorship packages include opportunities for upgrading your organization’s listing in the online Directory.

Sponsors are given the exclusive opportunity to distribute branded copies to customers and clients.  Agencies providing referrals welcome the opportunity to receive The Directory and will ask for additional copies—providing your marketing and outreach coordinators  an opportunity for follow-up visits.  In addition, space is purposefully left on the cover for sponsors to add a personalized label. These customized copies increase the value the sponsorship by increasing your brand awareness.

SCROLL DOWN TO FIND OUT THE BENEFITS OF EACH SPONSORSHIP PACKAGE.

PACKAGE A

$3,500

  • FULL PAGE BLACK AND WHITE AD

 7 1⁄2” H X 4 1⁄2” W

  • Complimentary online Directory Pro Sponsor for 1 year ($1,000 value)
    • Logo added to Listing
    • Website added to Listing
    • Featured Listing Placement
    • Featured Banner Ad
  • Includes 500 print copies ($2,500 value) 

PACKAGE B

 $2,000

  • HALF PAGE BLACK AND WHITE AD    

3 3⁄4” H X 4 1⁄2” W

  • Complimentary online Directory Sponsor for 1 year ($500 value)
    • Logo added to Listing
    • Website added to Listing
  • Includes 200 print copies ($1,000 value)

PACKAGE C

$1,250

  • QUARTER PAGE BLACK AND WHITE AD

3 3⁄4” H X 2 1⁄4” W

  • Includes 100 print copies ($500 value)
  • One year-free upgraded Sponsor online Directory listing with logo and website link ($500 value)

PACKAGE D 

$1,000

  • QUARTER PAGE BLACK AND WHITE AD

3 3⁄4” H X 2 1⁄4” W

  • Includes 100 print copies ($500 value)

PACKAGE E

$1,000/yr

*$500/yr nonprofit rate

ONLINE PRO SPONSOR

  • Pro Sponsor banner (300 x 100px) advertisement for one year
  • Preferred placement within listing category
  • Listing with logo (320px) and website link ($500 value)
  • 2 cases (40 books) of printed Directories ($200)

PACKAGE F 

$500/yr

*$250/yr nonprofit rate

ONLINE SPONSOR

  • Online Sponsor Listing
    • Logo (320px) added to Listing
    • Website added to Listing
    • One case of printed Directories ($100 value)

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PUBLISHER

The Directory is published biennially and funded by support from sponsors. The current edition was released in January of 2019.  The 21st edition will be available in early 2021.

POPULATION

Approximately 2 million people reside in the counties of Cheatham, Davidson, Dickson, Houston, Humphreys, Montgomery, Robertson, Rutherford, Stewart, Sumner, Trousdale, Williamson and Wilson.

CHAPTERS

Activities & Education, Adult Day Services, Caregivers, Emergency Assistance, Employment, End of Life Issues, Food Services, Health Information, Help at Home, Housing (Independent, Assisted Living, Nursing Homes), Information & Assistance, Insurance & Benefits, Legal Matters, Medical Services, Mental Health, Public Services, Transportation, and Veterans Services.

DISTRIBUTION

Approximately 40,000 copies will be distributed. The Directory is provided FREE for seniors and caregivers through public library branches and more than 30 additional distribution sites throughout 13 counties in Middle TN. Sponsors may also distribute copies to their clients and target market.

SPONSORSHIP BENEFITS

Ad placement in the appropriate section of the Directory.

Exclusive opportunity to distribute and brand copies of The Directory to your clients and customers.

Enhanced online listings

Index Listing

Recognition as a sponsor in publicity about the Directory.

BILLING OPTIONS

A down payment of at least 50% is required by November 1, 2020. Payment in full is required by February 28, 2021.

Sponsor copies will not be released until full payment is received. Late fee of $25/month will be charged.

A $50 fee will assessed for any advertising requiring editing and/or redesign.

FORMATS

Ads must be submitted in one of the following formats: PDF (preferred); JPG or GIF.  ALL ADS ARE PRINTED IN BLACK AND WHITE.

NEXT PUBLICATION DATE January 2021

DEADLINE:  Commitments and Artwork must be received by October 15, 2020.

A $50 fee will be assessed for any advertising requiring editing or redesign.