The mature market has over $1.6 trillion in spending power and a net worth that’s nearly twice the U.S. average.

COA has a variety of sponsorship opportunities to to create expand awareness of your agency and products to seniors.

  • COA events attract seniors and caregivers throughout Middle Tennessee.


  • Sponsors have the exclusive opportunity to market products and services directly to COA event and program attendees. 


  • COA sponsorships include visibility, branding and hospitality benefits as outlined below.

Sage Awards

The Sage Awards, presented each year since 1992, are given to mature adults who have made outstanding contributions to Middle Tennessee through a lifelong commitment of working to improve the quality of life in their communities. Approximately 350 supporters of the honorees and Council on Aging enthusiasts who have paid $75-$150 attend the luncheon. We offer sponsorship opportunities ranging from $500-$1,000 to help you reach your target market along with hospitality benefits.

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Directory of Services for Seniors

Advertising in The Directory of Services for Seniors provides a two-year impression on seniors both with the ad itself and in how your organization maximizes the copies you are given for distribution. The Directory is recognized by professionals and referral agencies as one of their most referenced sources. Sponsors are given the exclusive benefit to distribute copies of The Directory to clients and referral agencies directly with the opportunity of adding a customized label to the cover for additional brand recognition.

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Senior Days on the General Jackson

Senior Days on General Jackson Riverboat is a three day social outing reaching over 2,000 seniors from the 13 counties of upper middle Tennessee every May. The event is promoted through dining programs, senior centers, AARP, retirement communities, and congregations. The generosity of sponsors makes this event possible. Visibility and branding opportunities include a booth on the pavilion and podium recognition with brief remarks.

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Discover Nashville & Discover Franklin

Discover Nashville and Discover Franklin are community education programs for active seniors. We offer the two Business Highlights per day for $300 each to assist with underwriting the program. These are excellent opportunities for businesses interested in high touch marketing to seniors. Sponsors are allotted a 10 minute presentation time and are given the exclusive opportunity to provide to provide marketing materials about the company and products.