2017-2018 Directory Ad Packages

The purpose of The Directory is to serve as a comprehensive and impartial listing of 19 service categories that are of importance to seniors. It is distributed to over 40,000 + seniors, family members, and professionals in the Middle Tennessee area over its two-year life.

Sponsors are given the exclusive opportunity to distribute branded copies to customers and clients.  Agencies providing referrals welcome the opportunity to receive The Directory and will ask for additional copies—providing your marketing and outreach coordinators  an opportunity for follow-up visits.  In addition, space is purposefully left on the cover for sponsors to add a personalized label. These customized copies increase the value the sponsorship by increasing your brand awareness.

PACKAGE A

$3,000

  • FULL PAGE BLACK AND WHITE AD

 7 1⁄2” H X 4 1⁄2” W

  • Complimentary Pro Sponsor banner ad in the online Directory for one year ($1,000 value)
  • Includes 850 print copies ($3,400 value)
  • One-year free upgraded Sponsor online Directory listing with logo and website link ($500 value)

 

PACKAGE B

 $1,500

  • HALF PAGE BLACK AND WHITE AD    

3 3⁄4” H X 4 1⁄2” W

  • Includes 400 print copies ($1,600 value)
  • One-year free upgraded Sponsor online Directory listing with logo and website link ($500 value)

PACKAGE C

$1000

  • QUARTER PAGE BLACK AND WHITE AD

3 3⁄4” H X 2 1⁄4” W

  • Includes 200 print copies ($800 value)
  • One year-free upgraded Sponsor online Directory listing with logo and website link ($500 value)

PACKAGE D 

$1,000

  • Pro Sponsor banner advertisement for one year
  • One-year free upgraded Sponsor online Directory listing with logo and website link ($500 value)

PACKAGE E 

$750

  • QUARTER PAGE BLACK AND WHITE AD

3 3⁄4” H X 2 1⁄4” W

  • Includes 200 print copies ($800 value)

PACKAGE F 

$500

  • Sponsor Online Listing
  • One-year upgraded Sponsor online Directory listing with logo and website link

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PUBLISHER

The Directory is published biennially and  funded by support from sponsors. The current edition was released in January of 2015.  The 19th edition will be available in early 2017.

POPULATION

Approximately 2 million people reside in the counties of Cheatham, Davidson, Dickson, Houston, Humphreys, Montgomery, Robertson, Rutherford, Stewart, Sumner, Trousdale, Williamson and Wilson.

CHAPTERS

Activities & Education, Adult Day Services, Caregivers, Emergency Assistance, Employment, End of Life Issues, Food Services, Health Information, Help at Home, Housing (Independent, Assisted Living, Nursing Homes), Information & Assistance, Insurance & Benefits, Legal Matters, Medical Services, Mental Health, Public Services, Transportation, and Veterans Services.

DISTRIBUTION

Approximately 40,000 copies will be distributed. The Directory is provided FREE for seniors and caregivers through public library branches in the 13 covered counties. Sponsors may also distribute copies to their clients and target market.

SPONSORSHIP BENEFITS

Ad placement in the appropriate section of the Directory.

Exclusive opportunity to distribute and brand copies of The Directory to your clients and customers.

Enhanced listings with 1/2 page ad and larger.

Index Listing

Recognition as a sponsor in publicity about the Directory.

BILLING OPTIONS

Sponsors have 3 payment options to help with budgeting.

FORMATS

Ads must be submitted in one of the following formats: PDF (preferred); JPG or GIF.  ALL ADS ARE PRINTED IN BLACK AND WHITE.

NEXT PUBLICATION DATE January 2017

DEADLINE:  Commitments must be received by October 1, 2016.

Artwork must be received by November 1, 2016.

Directory Sponsorship

To reserve your advertising space in the Council on Aging's 2017-2018 edition of the Directory of Services for Seniors or to request more information, please complete the following information:
  • $0.00
  • Drop files here or
  • Who should we direct questions about your advertising artwork? Please include name and contact information.
  • Who should we direct questions about invoicing? Please include name and contact information.
  • Please enter a value between 1 and 800.
    Package C and E may request up to 200 copies; Package B may receive up to 400 copies; Package A may receive up to 800 copies.